SPECIFIC CONTEXT
> financial
> environmental
> infrastructure
> political
> social
USERS
> age
> gender
> culture
> religion
> other demographics
> interests
SITUATION
> problem? issue?
> consider context
STRATEGIES
> aim to tackle to problem/ issue and relate to the context
ARCHITECTURAL SOLUTION
> use selected approach (FLEXIBLE)
> incorporation & consideration of mobile, distribution & virtual strategies
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